Over 10+ years I’ve handled paid media, SEM/PPC, analytics and growth for SaaS, e-commerce and agencies across Indonesia.
Brands and teams I’ve worked with: Smart Salary · Mekari · Paper.id · JD.ID · Exabytes · Keystone Marketing · Master Web Network · English Academy by Ruangguru · Netmarble
Smart Salary
Digital Marketing & Growth Specialist · May 2025 – present
Full-funnel paid acquisition for an HR/payroll SaaS.
- 240+ MQLs per quarter across Google Search, YouTube, Demand Gen and Meta, at under IDR 300K per MQL
- Built the CRM from scratch on TwentyCRM — lead pipelines, contact management, deal-stage tracking
- Grew sales-qualified leads from 0 to ~15/month, targeting companies of 500+ employees
- Implemented GA4 + GTM + server-side tagging for offline conversion measurement, with real-time dashboards
- Awarded Employee of the Month (April 2026) for lead-gen and marketing-operations impact
Mekari
Senior SEM-PPC (Paid Search & Display) Specialist · Jan 2023 – Jan 2025
- Developed and ran SEM-PPC and display strategies across TikTok, Google and Meta
- Keyword research, ad copywriting, A/B testing and continuous performance optimisation
- Regular reporting and insights to stakeholders
Paper.id
Performance Marketing Lead · Dec 2025 – Mar 2026
- Led Google Ads & Meta Ads campaigns, optimising performance and budget allocation
- Managed tracking and analytics with GTM + GA4; authored marketing SOPs and reporting for the Head of Marketing
JD.ID
Senior Performance Marketing Specialist & Media Planner · May 2021 – Jan 2023
- Media planning: audience research, channel mix, budget allocation and campaign evaluation
- Ran PPC across Facebook & Google Ads; owned tracking and platform deliverability (AppsFlyer, Supermetrics, Data Studio)
Exabytes
Senior Digital Marketing Specialist · Jun 2019 – May 2021
- Drove campaigns end to end against KPIs; A/B, incrementality and spend-scaling tests across TikTok, LinkedIn, Meta and Google
- Built the SEO and lead-gen stack (Screaming Frog, Semrush, Ahrefs, Zapier, OptinMonster)
Want to talk it through? Reach out — I reply within one business day.